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Senior Product Marketing Director

Due to continued growth my client is looking to add an experience Director of Product Marketing to their team in Atlanta. They are looking for someone with a minimum of 10 years experience in Product Marketing, FinTech industry strategy and implementing solutions to help marketing their integrated payments solutions. 

Responsibilities:

  • Developing brand image using growth marketing for demand generation
  • Understand customer persona and develop solution strategy through tools and programs to introduce the payment solutions into the market
  • Drive go-to-market strategy and execution 
  • Be a market intelligence expert, understand the buyers market and be an expert in the competitive landscape and how they are positioned
  • Present value proposition of the payments solution in a creative and compelling way that resonates with the problems of the buyers
  • Understand the customer buying cycle and journey 
  • Make adjustments and drive changes to the marketing and sales process

This is a huge opportunity for someone who has payments industry knowledge and is excited to be a part of a growing company and ready to role up their sleeves and take the lead on the marketing program without a lot of oversight. You will be driving the launch of new products and programs and manage the integrated implementation of the plan. 

The successful applicant can expect a base salary and bonus and the chance to work for a well established leader in the Payments space.

We have numerous Marketing and Sales roles across all aspects of Financial Technology in North America so if this role isn’t suitable but you are interested to chat please contact Ruby Sokol on: + 1 646 381 2067