Product Producer

The successful App producer/product manager will be responsible for bringing the client app to market balancing business, commercial and technical needs while ensuring that it is customer centric and genuinely valuable for all users.

Key Responsibilities and Accountabilities

  • Launching a new class leading customer app
  • Management of the app, including identifying, recommending and prioritising new content and features to maximise customer experience
  • Working with the marketing team and specifically the content team to create appropriate digital content
  • Leading all app projects with management of development and design agencies
  • Ownership of app analytics; monitoring performance to identify, prevent and resolve issues as well as tracking key performance success metrics
  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Monitoring of industry best practices, evaluating competitive position, and identifying potential new opportunities for app development
  • Work closely with the Website Producer to understand how the app can complement the customer proposition