Opportunity

Job description

Marketing Manager
London/Hybrid

My client is a financial intelligence innovator and a leader in the modernisation of investment management, from risk to return

The Associate Principal, Marketing & Communications will contribute to the strategic planning and tactical execution of integrated marketing programs to support the analytics business. This role will work in close collaboration with Product and Sales leaders to create marketing campaigns that align with the companies strategic roadmap and will take a hands-on approach to budgeting, planning and executing campaigns across multiple channels.

Key Responsibilities:

• Develop and execute go-to-market plans in support of analytics product launches.
• Work closely with Sales and Product to identify target customer segments, assess the competitive landscape, and create effective campaigns that clearly articulate the value proposition.
• Act as liaison with marketing counterparts at a variety of partner firms to develop co-marketing initiatives in support of the specific partnership scope and strategy.
• Create product materials and messaging, partnering with Product, Sales and other relevant stakeholders.
• Manage product launch/webinars/events and other initiatives, in coordination with client partners and other stakeholders when necessary.
• Manage budget allocated to specific co-marketing initiatives.
• Evaluate campaign success and ways to improve and adapt by regular reviews of key marketing metrics such as campaign response rates, event attendance rates, feedback scores, quality of leads, thought leadership awareness, new content/product/service introduction and adoption, and brand awareness building.

Requirements

• 7-10 years of marketing experience at a financial data or analytics provider, fintech, or other B2B financial services firm.
• Demonstrated experience in creating and executing multi-channel marketing strategies with clear KPIs
• Bachelor's degree, preferably in Marketing, Journalism, Communications or a related area.
• Demonstrated poise and maturity in working with senior executives across geographies.
• Ability to occasionally travel regionally or internationally.