- Develop, execute, and optimize the marketing strategy.
- History of brand development for a high growth FinTech and proven ability to accelerate company growth leveraging the latest marketing strategies and technologies.
- Communicate with the leadership team and key stakeholders to execute lead generation, sales enablement, and retention-based marketing campaigns that align with and deliver against business goals.
- Develop and execute social media, content, and communication strategies to further our public relations and community engagement.
- Identify, forge, and grow strategic marketing partnerships.
- Build a highly efficient and capable team of marketing professionals.
- Define the competitive marketplace and evolve our brand awareness through strategy development and brand building tactics.
- Lead research and development into new marketing tactics and strategies while improving current systems.