When Raj Sitlani and Jonathan Brewer set up IS Prime with systematic hedge fund manager, ISAM in 2014 their vision was to create a better Prime of Prime offering than already existed in the global market. They had decades of eFX experience between them from a sales, operations and management perspective and were determined to offer an enhanced client experience by doing things differently.
Their aim was to lead the market with a technology driven approach, gain a competitive edge through proactive client relationships, and provide a superior liquidity offering by building exceptionally strong relationships with Liquidity Providers. Their vision helped them to attract a best in breed team and together they have achieved what Raj and Jonathan initially set out to do…and so much more.
IS Prime’s proprietary technology capabilities were outstanding from the outset, leveraging ISAM’s quantitative trading expertise and setting them apart from the Prime of Prime offerings that already existed. The FCA regulated firm, which is part of the ISAM Capital Markets Group, has continued to push boundaries, making significant investments in technology in order to maintain its position as a market leader. The sophistication of IS Prime’s technology and execution tools remains unmatched in the industry, enabling them to optimise liquidity for institutional clients and provide consistent pricing and tight spreads. IS Prime’s specialist Flow Analytics and Smart Order Routing is particularly impressive, ensuring that their clients’ end customers can execute on the best possible liquidity pool for their trading styles.
Raj Sitlani, Managing Director of ISAM Capital Markets, comments, “Our technology has been integral to our business success and our ongoing investments have enabled us to provide an even greater level of customisation and flexibility to institutional clients, with bespoke liquidity pools and execution rules.”
IS Prime’s success can also be attributed to its compelling liquidity offering.The team prides itself on its relationships with Tier 1 bank and non-bank Liquidity Providers. By managing these relationships carefully and also providing significant volumes to these LPs, the firm is able to negotiate exceptional pricing. In fact, IS Prime is amongst the largest global spot FX clients for many of its LPs.
Raj Sitlani continues, “We select our Liquidity Providers very carefully and use our proprietary data analytics tools to inform our decisions. Clients benefit from our pricing but also from our highly customised approach. It is the combination of our liquidity and technology that has enabled us to grow and retain such an impressive global client base of retail brokers, hedge funds, asset managers and prop trading firms.”
Building On Success
IS Prime has ambitious growth plans, building on their success to date. They moved into large premises in the City last year to accommodate future growth and have plans in place to launch additional services, enter new territoriesand grow their team. They will continue to invest in their technology in order to stay ahead of the pack.