The TIARA 2019 ceremony played host to the latest of Harrington Starr’s trophy hauls. Taking home the Marketing Campaign of the Year award, HS were recognised for their campaign around The Financial Technologist magazine and affiliated event and content that saw them launch a new website, host their own award ceremony, and become the platform for an industry where the smallest start-ups can have the biggest voice.
The five judges on the panel said of Harrington Starr’s entry, “Harrington Starr demonstrated an innovative, well-thought out campaign; tremendous focus on their industry specialism; tangible results; and consistent levels of client engagement over a sustained campaign.”
Scott Richardson, Head of Marketing at The Harrington Starr Group said, “The Harrington Starr Group has always prided ourselves on having our finger on the pulse of the industry and to be recognised for a campaign such as this one is a huge coup for the business and vindication for the hard work that has gone into everything involved.”
The campaign revolved around Harrington Starr’s flagship publication, The Financial Technologist and through three editions, featured a Definitive List of 100 Most Influential Fintechs, The FT Founders’ 50 and finally The Ultimate Fintech Workplace Awards, each with their own affiliated events and coinciding with the launch of our brand new, purpose-built website. All of this presented the perfect platform for established players in the space to contribute thought-leadership content whilst newer players had the opportunity to introduce themselves to the industry with esteemed panels offering credibility and expertise as to why these were the “ones to watch” it offered us the opportunity to become the glue that unites this turbulent market.
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